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What is the correct way for a blogger to approach an advertiser?

July 31, 2010 |

We all know that for most bloggers, selling direct advertising is the most popular for making money online. But most advertisers will only approach you once they feel that your blog is suitable for their marketing campaign. At the same time, it is always possible that you feel your blog is popular enough to promote sponsors and you need to bring it in their notice. In cases where the blogger has to approach the advertiser, what is the correct way to go about it? This post provides a reply to the question.

Other Popular blogs

The first thing that you need to do is to search for the type of advertise who would want to sponsor on your niche.

You can do this easily. All you need to do is to go to other popular blogs in your niche. If they have a list of sponsors on their blog, then surely it could be the first place from where you can begin to prepare a list of advertisers who you will approach. This has been one of the oldest methods that has been employed by most bloggers who required sponsors. Sometimes it becomes important to go out and present your blog to potential advertisers rather than expecting them to approach you.

Shoot them a well-written Email

The email which you send to your potential advertiser is a very crucial part. There is a high possibility that there are many other bloggers like you are sending them emails as well. This is why your email should be professional, crisp and written to the point. If you wander from the point – your email can even be treated as spam. There are some important things that you must include in your email. Start with stating your name and your website. Then proceed to state that you are looking for sponsors. And then below have an enclosed document or simply type your crucial site statistics such as Unique Visits, Alexa Rank, Demographic traffic break-up, Google Page Rank tc. Essentially include all the important data you come across in your Google Analytics dashboard – that is interesting for your advertiser.

By finding advertisers directly and not through third-party ad brokers like BuySellAds, AdvertiseSpace etc. you are basically spending a lot of your time. All advertisers have a marketing plan to generate exposure or hits from the audience of a particular niche and your task is to run a niche-specific, well-visited blog and advertisers will eventually come.

Scopeformoney.com blog covers lots of interesting topics related to internet marketing like blog tips, blogging tips and blog tools.

Article Source: What is the correct way for a blogger to approach an advertiser?




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